Call Now
OBL Marketing - Branding, Website Design, SEO, Paid Ads, and Social Media Campaigns for Office Based Labs

Case Study

Meet
Joint & Vascular Institute

Joint & Vascular Institute is a leading interventional radiology practice based in Libertyville, Illinois, serving the greater Chicagoland area. The practice specializes in a wide range of minimally invasive procedures, including uterine fibroid embolization (UFE), prostate artery embolization (PAE), genicular artery embolization (GAE), hemorrhoidal artery embolization (HAE), musculoskeletal (MSK) embolizations for shoulder and hip pain, and plantar fasciitis treatments. As a brand-new practice preparing to open its doors, Joint & Vascular Institute needed a strong digital presence to establish credibility, attract local patients, and lay the foundation for organic growth. They partnered with OBL Marketing to build their website, SEO strategy, and digital marketing program from the ground up.

Joint & Vascular Institute

OBL Marketing

The Challenge

Joint & Vascular Institute faced the ultimate digital challenge — starting from zero. Without a website, Google Business Profile, online citations, reviews, or any established SEO presence, the practice had no digital footprint at the time of partnership.

Launching a new practice in a competitive market like the Chicago metro area required not just a functional website, but a high-performing platform that could begin generating awareness, rank for local high-intent searches, and start building a pipeline of prospective patients.

The Solution

Website Development & Content Strategy

OBL Marketing expedited the creation of a fully customized WordPress website in just 30–45 days, ensuring it would launch ahead of the practice’s opening.

Key initiatives included:

  • Designing a clean, mobile-optimized site focused on patient education and conversion.
  • Developing authoritative service pages for UFE, PAE, GAE, HAE, MSK embolizations, and plantar fasciitis procedures to support SEO.
  • Building interactive quizzes to help qualify potential patients and drive lead generation.
  • Crafting targeted content that appealed to both patients and referring providers while also boosting Google’s perception of site authority.
OBL Marketing Case Studies

Search Engine Optimization (SEO)

A comprehensive SEO foundation was established, including:
  • In-depth keyword research focused on location-specific and procedure-specific terms.
  • On-page optimization for all service pages to improve organic rankings.
  • Technical SEO enhancements to ensure fast load times, structured data markup, and optimal indexing.
  • Early local backlink building and citation creation to support domain authority growth.

Local SEO & Google Business Profile Management

Since no online presence previously existed, OBL Marketing:
  • Created and fully optimized the Joint & Vascular Institute Google Business Profile.
  • Built consistent online citations across top directories.
  • Implemented local SEO strategies to help the practice appear prominently in “interventional radiologist near me” and service-specific local searches.
  • Continued to enhance their GBP with photos, posts, and service listings to drive map impressions and calls.

Results

Within the first few months post-launch, Joint & Vascular Institute experienced promising growth across major digital performance indicators. While meaningful long-term impact in SEO often takes 6–12 months to fully materialize, the early momentum highlighted a strong trajectory:

Google Search Console

  • 72 organic clicks in Month 1
  • 127 clicks in Month 2
  • 164 clicks in Month 3
  • Month 4 numbers were still growing at publication

Google Analytics 4 (GA4) Organic Traffic

  • 171 organic sessions in Month 1
  • 294 sessions in Month 2
  • 349 sessions in Month 3

Google Business Profile (GBP) Visibility

  • 202 views in Month 1
  • 254 views in Month 2
  • 313 views in Month 3
  • Calls through GBP grew from 0 in Month 1 to 12 in Month 4

Consultation Requests

In the most recent 30-day period, Joint & Vascular Institute received 26 qualified lead submissions directly through organic SEO efforts — consisting of 20 website form fills and 6 quiz completions. These inquiries spanned multiple service lines, signaling both strong patient interest and early ROI from their digital investment.

Client Feedback

During a recent scheduled progress review, the physician had to reschedule due to a fully booked day of procedures — a strong signal of rising patient volume. In his rescheduling note, he added:
 “And yes, the SEO is KILLING IT!!!”

Joint & Vascular Institute consultants team

Conclusion

Through a comprehensive digital strategy focused on fast website deployment, strong foundational SEO, and local visibility building, OBL Marketing helped Joint & Vascular Institute evolve from a zero-footprint startup to an emerging brand with significant early traction. The results: a growing online presence, qualified patient leads across key procedures, and a strong digital foundation to scale further in the months ahead. Joint & Vascular Institute is now positioned for long-term digital success, with OBL Marketing continuing to enhance strategy and growth efforts through 2025 and beyond. https://jointvascular.com/

Get a Free Marketing Analysis

Get started on your own journey to more qualified patients today! Join our team of OBLs across the country who are growing their businesses with us.

(720) 375-1402