Case Study
Las Vegas, Nevada
Industry
Interventional Cardiology
Services Provided
- Office-Based Lab Procedures Angioplasty
- Stent Placement
- Peripheral Artery Disease Treatment
- Venous Procedures
- and other Interventional Cardiovascular Services
Meet
Desert Cardiovascular
Desert Cardiovascular Consultants, a leading interventional cardiology practice based in Las Vegas, Nevada, specializes in a range of office-based lab (OBL) procedures, including angioplasty, stent placement, and treatments for peripheral artery disease (PAD). As the demand for outpatient cardiovascular services grew, Desert Cardiovascular sought to enhance its online visibility and attract more local patients while improving its website’s ability to convert visitors into consultations and procedure bookings.
Desert Cardiovascular
OBL Marketing
The Challenge
Despite their expertise, Desert Cardiovascular faced challenges standing out in search engine results for critical, high-intent patient search terms. Their website was not optimized for conversions, and their online reputation needed improvement to build trust with potential patients. To address these issues, Desert Cardiovascular turned to OBL Marketing for a comprehensive strategy focused on SEO, online presence management, and review marketing.
The Solution
ECCO Medical faced challenges in attracting new patients for their top interventional radiology procedures due to limited online visibility. Their website lacked optimization for relevant keywords, and the user experience was not optimized for conversion, resulting in missed opportunities to capture potential patients.
Search Engine Optimization
- OBL Marketing conducted an in-depth SEO audit to identify high-value, location-specific keywords for interventional cardiology services such as angioplasty, stent placement, and PAD treatments.
- Service and location-based landing pages were optimized to help Desert Cardiovascular rank for relevant search terms that local patients used in Las Vegas and surrounding areas.
- On-page SEO was strengthened through content updates, meta description improvements, and enhanced internal linking to boost search engine rankings.
Website Conversion Optimization & Clean Up
- We used Desert Cardiovascular’s existing website and improved the user experience and streamlined the patient journey. The site was optimized for mobile and designed to be more user-friendly, with easy access to information about services and procedures.
- Clear calls-to-action (CTAs) were incorporated throughout the existing site, encouraging visitors to schedule consultations directly online.
Local SEO & Online Presence Management
- A strong emphasis was placed on local SEO to improve Desert Cardiovascular’s Google Business Profile (GBP) and ensure the practice was prominently featured in local search results.
- Efforts were made to improve local citations, ensuring consistent and accurate business information across online directories.
- Local visibility was further enhanced by optimizing the practice’s presence for high-value local search terms such as “interventional cardiologists in Las Vegas” and “cardiovascular treatments near me.”
Review Marketing & Reputation Management
- A review generation strategy was implemented to encourage positive patient reviews on platforms like Google and Yelp.
- This initiative aimed to improve Desert Cardiovascular’s online reputation, enhance trust with potential patients, and boost the practice’s visibility in local search results.
- The review management process was also enhanced to monitor and respond to patient feedback in a timely manner, maintaining a positive public perception.
Results
The digital marketing strategy led to significant improvements across multiple performance areas:
Keyword Rankings
Keywords related to interventional cardiology and office-based lab services saw an increase of 1,550+ positions on Google, improving Desert Cardiovascular’s rankings for critical terms like angioplasty, stent placement, and PAD treatments.
Organic Traffic Growth
Organic traffic to the website surged by 295% year-over-year, compared to the same period in 2023, as a result of improved search engine rankings.
Search Console Clicks
Organic search console clicks increased by over 300% year over year, further demonstrating the effectiveness of the SEO strategy in attracting targeted, high-quality traffic.
Total New Website Users
Total website new users grew by 179% year-over-year, reflecting an overall increase in visibility and engagement through organic search.
Google Business Profile (GBP)
Clicks from Desert Cardiovascular’s Google Business Profile increased by 322%, solidifying the practice’s local search presence and driving more patient engagement in the Las Vegas area.
Local SEO Success
Desert Cardiovascular saw significant growth in their map impression share thanks to ongoing local SEO optimization, including regular content updates, photos, posts, and an increase in positive reviews.
The practice began ranking for more local, high-traffic keywords, helping them attract even more patients within their geographic area.
Consultation Requests
In the last 30 days, Scheduled Consultation Page Views increased by 125%, with 27 views compared to 12 at the same time the previous year.
Consultation Form Submissions also grew by 112.5%, with 17 submissions compared to 8 during the same period last year, demonstrating a clear uptick in patient engagement and conversions.
Client testimonial
“This team is amazing, and they have great communication! We happily recommend OBL Marketing!”
Desert Cardiovascular consultants team
Conclusion
Through a comprehensive approach to SEO, website management, local SEO, and review marketing, OBL Marketing has helped Desert Cardiovascular Consultants achieve notable growth in visibility, patient engagement, and conversions.
The results are clear: 223% growth in organic traffic, 125% increase in consultation page views in the last 30 days, and 1,500+ positions gained in keyword rankings. Desert Cardiovascular is now better positioned to serve more patients in the Las Vegas area, with OBL Marketing continuing to refine strategies to drive long-term success.
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