by Marketing | Feb 2, 2023 | Marketing
As the office-based lab (OBL) practice model becomes more prevalent across the country, standing out from competitors becomes increasingly important. Interventional radiologists who are building their own practices have many obstacles to maneuver to get started....
by Marketing | Dec 29, 2022 | Marketing
There are several ways that office-based labs, or OBLs, can attract new patients. Some common strategies include: Promoting their expertise and experience: OBLs can use marketing materials, such as brochures and website content, to highlight their qualifications and...
