We’re excited to announce that OBL Marketing will be attending the SIR 2025 Annual Scientific Meeting in Nashville from March 29 – April 2. This prestigious event brings together experts and thought leaders in the field of interventional radiology, and we can’t wait to be a part of it.

One of our very own OBL Marketing Experts, Connor McPherson, will be speaking at the event on two separate occasions. Connor will be tackling a critical topic that is top of mind for many in the industry—the challenge of online digital marketing for Office-Based Labs (OBLs).
- Saturday at 11:00 AM: How to Use Websites, Google, Reviews, and social media to Grow Your OBL (SIR Business Institute, Omni Hotel, Music Room 5)
- Monday 8:30 AM: Labreneurship: Brand Building and Growth (Music City Center 205A)
Connor will provide actionable insights into how OBLs can effectively navigate the digital landscape to attract and engage patients, enhance their online presence, and drive growth. With his expertise in digital marketing for healthcare, attendees will gain valuable knowledge that can help elevate their practice’s online strategies.
We encourage all attendees to join our seminars for a deep dive into the challenges and opportunities in digital marketing for OBLs. And don’t forget to stop by our Booth 201 for a free consultation and information on how we can support your practice’s growth. Whether you’re looking to improve your online visibility, streamline your marketing efforts, or learn more about the latest trends, our team is here to help.
We look forward to connecting with industry leaders, healthcare professionals, and other attendees at this fantastic event. See you in Nashville!
For more information about the SIR 2025 Annual Scientific Meeting, check out the official event website: SIR 2025.