Interventional Radiology (IR) Marketing

Interventional Radiology (IR) Marketing SIR Edge event in Denver October 2024. OBL Marketing booth and IR Doctors.

How Interventional Radiologists Build a Strong Online Marketing Plan In the highly specialized field of Interventional Radiology (IR), building an effective online presence is crucial for patient outreach and education. Many patients are unaware of the advanced, minimally invasive procedures IRs offer—procedures that can provide alternatives to surgery for conditions like uterine fibroids, joint pain, […]

How to Market Prostatic Artery Embolization (PAE) for Enlarged Prostate Problems

OBL Procedure Room. PAE and other procedures performed at OBL Labs.

How to Educate and Market PAE for Enlarged Prostate This article is about how to market PAE (Prostatic Artery Embolization) for enlarged prostate. It addresses the challenge of medical practices that need to market Prostatic Artery Embolization (PAE) for enlarged prostate problems. This relatively new solution to BPH is not well known and needs to […]

Boost Your Practice: Effective Marketing Strategies for Interventional Radiology Clinics

interventional doctors marketing

As an interventional radiology clinic, a solid marketing strategy is vital to attracting new patients and staying ahead of the competition. By implementing a targeted interventional doctors marketing strategy, your practice can increase visibility, build trust with potential patients, and grow your patient base. Here’s a breakdown of the most critical components of a successful […]

Educating Patients on UFE: A Guide to Effective Marketing Strategies for OBL’s

Educating Patients on UFE: A Guide to Effective Marketing Strategies for OBL’s

Uterine fibroids are a common concern for many women, often leading to symptoms that impact quality of life. When considering treatment options, patients need clear, accessible information. Good information on Uterine Fibroid Embolization (UFE) is currently hard to find. As the owner or manager of an OBL Practice that offers the UFE solution, your challenge […]

What are the Best Procedures to Offer at an Interventional Radiology Clinic from a Business Perspective

interventional radiology marketing

Profitable Procedures to Highlight in Your Interventional Radiology Marketing To grow your endovascular and interventional radiology practice, it’s essential to highlight the most profitable and in-demand procedures in your marketing efforts. Here are some essential procedures to consider: Uterine Fibroid Embolization (UFE) UFE is a minimally invasive procedure used to treat uterine fibroids, offering a […]

Reach Your Goal of Growing Your Endovascular and Interventional Radiology Practice

endovascular radiologist marketing

Marketing your endovascular and interventional radiology clinic involves leveraging a comprehensive digital strategy. Focusing on a robust online presence can attract more patients and establish your practice as a trusted name in the field. Here’s a breakdown of the essential digital marketing strategies for your clinic: Website Development Your website is the cornerstone of your […]

Dr. Aaron Kovaleski’s Success Story: How Marketing Transformed ECCO Medical’s Practice

interventional radiologist marketing

The Foundation of Success: A Quality Website Dr. Kovaleski began by stressing the importance of a high-quality website. He highlighted that in today’s digital age, a well-crafted website that brings patients through the marketing funnel from gathering information to requesting an appointment and converting is the cornerstone of a successful marketing campaign. Your website serves […]

Digital Marketing Methodology For Office-Based Labs

OBL Marketing planning meeting

As the office-based lab (OBL) practice model becomes more prevalent across the country, standing out from competitors becomes increasingly important. Interventional radiologists who are building their own practices have many obstacles to maneuver to get started. Doctors must consider hundreds of things, from funding and contracts to staffing and organizing their space – it’s a […]

How Do OBL’s Attract New Patients?

Ecco Medical OBL Lab website built by the team at OBL Marketing

There are several ways that office-based labs, or OBLs, can attract new patients. Some common strategies include: Promoting their expertise and experience: OBLs can use marketing materials, such as brochures and website content, to highlight their qualifications and experience in providing lab services. This can help to build trust and confidence with potential patients. Highlighting […]

How To Market Your Office-Based Lab (OBL)

OBL Marketing planning meeting 3

Marketing an office-based lab is the process of promoting Office-based Laboratory or OBL services to potential patients. This can include steps including a website, running online advertising campaigns, initating search engine optimization (SEO), and attending events. The goal of marketing an office-based lab is to educate potential patients about the services available, which would then attract […]