How Do OBL’s Attract New Patients?
There are several ways that office-based labs, or OBLs, can attract new patients. Some common strategies include: Promoting their expertise and experience: OBLs can use marketing materials, such as brochures and website content, to highlight their qualifications and experience in providing lab services. This can help to build trust and confidence with potential patients. Highlighting […]
How To Market Your Office-Based Lab (OBL)
Marketing an office-based lab is the process of promoting Office-based Laboratory or OBL services to potential patients. This can include steps including a website, running online advertising campaigns, initating search engine optimization (SEO), and attending events. The goal of marketing an office-based lab is to educate potential patients about the services available, which would then attract […]
