by Marketing | Nov 14, 2023 | Uncategorized
The Foundation of Success: A Quality Website Dr. Kovaleski began by stressing the importance of a high-quality website. He highlighted that in today’s digital age, a well-crafted website that brings patients through the marketing funnel from gathering...
by Marketing | Feb 2, 2023 | Marketing
As the office-based lab (OBL) practice model becomes more prevalent across the country, standing out from competitors becomes increasingly important. Interventional radiologists who are building their own practices have many obstacles to maneuver to get started....
by Marketing | Dec 29, 2022 | Marketing
There are several ways that office-based labs, or OBLs, can attract new patients. Some common strategies include: Promoting their expertise and experience: OBLs can use marketing materials, such as brochures and website content, to highlight their qualifications and...
by Marketing | Dec 29, 2022 | Uncategorized
Marketing an office-based lab is the process of promoting Office-based Laboratory or OBL services to potential patients. This can include steps including a website, running online advertising campaigns, initating search engine optimization (SEO), and attending events....
