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Digital Marketing Methodology For Office-Based Labs

Digital Marketing Methodology For Office-Based Labs

As the office-based lab (OBL) practice model becomes more prevalent across the country, standing out from competitors becomes increasingly important. Interventional radiologists who are building their own practices have many obstacles to maneuver to get started....
How Do OBL’s Attract New Patients?

How Do OBL’s Attract New Patients?

There are several ways that office-based labs, or OBLs, can attract new patients. Some common strategies include: Promoting their expertise and experience: OBLs can use marketing materials, such as brochures and website content, to highlight their qualifications and...
How To Market Your Office-Based Lab (OBL)

How To Market Your Office-Based Lab (OBL)

Marketing an office-based lab is the process of promoting Office-based Laboratory or OBL services to potential patients. This can include steps including a website, running online advertising campaigns, initating search engine optimization (SEO), and attending events....